Is Apple Out of the Running in the Operating Systems War? Not in Some Countries, According to WebSideStory's StatMarket
Macintosh OS Global Market Share Less Than 3% For Three Years.
But Shows Promise in Some Countries
(SAN DIEGO, CA - Jan. 8, 2002) WebSideStory, Inc. (www.websidestory.com), the world’s leading provider of outsourced e-business intelligence services, today reported that the global market share for Apple’s (NASDAQ: AAPL) Macintosh operating system has remained at less than 3 percent since January 1999, failing to take significant market share from Microsoft.
Mac's global usage share as of January 2, 2002, was 2.32 percent, compared to Microsoft’s 96.28 percent as of the same date, according to WebSideStory’s StatMarket ( www.statmarket.com), a Web site design and Web software development optimization service and the leading source for data on global Internet user trends. Usage share is the percentage of Internet surfers that are using a particular operating system.
Although Apple has failed to capture the global market share that would allow it to compete with Microsoft on the Web, it has managed to create significant, loyal followings in some countries. For instance, its usage share in Switzerland as of January 2, 2002 was more than 6 percent, almost three times the global average. And in Japan, Mac has fluctuated between 6 and 7 percent since March 2001.
"Although Apple is a distant second in the race overall, in some regions and industries it is too prominent to be ignored by companies developing Web applications," said Geoff Johnston, vice president of product marketing for StatMarket.
"In others, dropping support could actually be the best choice."
StatMarket ( www.statmarket.com) publishes information gathered from more than 80 million Internet users a day to more than 125,000 sites worldwide using WebSideStory's HitBox® Enterprise ( www.hitboxenterprise.com) and other HitBox e-business intelligence services. The service segments information from visitors in 245 countries, and 120 industry categories.
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